10 Years Later...Still No Need For Any Ivory Replacements





The magnanimous force that is Ivory Orr is a spectacle to watch… even 10+ years in he still manages to harness some sort of whimsical awe inspiring interest from the Jacksonville masses… and people think I hate Ivory. I could give you a million reason why I don’t, but as soon you hear me come with the proverbial… well… “BUT” I’m so known for in explaining my perspective on anything, one is certain that there are still some ill feelings there on my end… but there’s really not… I just try to see things from both sides…

No one can deny the syntropic force that is C.E.O…. Ivory Orr… or whatever name he may be using these days. He is the prime example of what hip hop has always been… the entrepreneurial spirit.  So who is Ivory Orr? The studious sort that excelled while whisking his way around Ribault Senior High School? Perhaps he’s the young man in the yellow Honda who started Point Blank Entertainment from the depths of nothingness into the most recognizable promotion/entertainment company in north eastern Florida? Or better yet, is he the man behind what has now become the brand for the urban adult contemporary scene, Crown Capital? Ivory is a hodgepodge of all of these things and figure who transcends the commonalities of what is the Jacksonville entertainment scene…

Many people might be surprised to hear me say it, but for better or worse Ivory came along at the right time… at a declining moment in Cool Runnings history he came with a fresh perspective, an innovative team of people like DJ D-Money, Roger For Mayor, Sean Don, DJ 151, Vernon K. Johnson II, Chris Francisco, and others. Many of whom were laying the foundation for what the UNF/JU/EWC party scenes would be today. The definition of trendsetters is what they were and with a decline in interest in Cool Runnings, Point Blank filled that void and did so well… after taking their bumps and bruises along the way…

What made Ivory similar, but different from Billy was a savvy of a different sort… Billy (for those who don’t know, we’re talking about Bigga Rankin) knew entertainment, but not necessarily the differing entertainment that those on the college scene wanted. They didn’t want to hide in building 15 at UNF… NO! They wanted to come to the clubs… just not Kartouche….


So being… we’ll say… thrifty, came in handy for Ivory… he understood the value of a dollar, branding, and investment sharing… and use translated that into the Roxy with unconventional, but semi-professional management from the top down… it’s like the nigga took the Six Sigma concept and translated it into the clubs…

10+ years later, he’s survived changes in the market, the oncoming threat of companies like mine, River City Entertainment, D.I.M.E. (which helped bring Point Blank to prominence through mutual intermingling), the return of Cool Runnings to prominence, and an assortment of newcomers. He's remained, even in the mist of promoting numerous nights a formidable MC... one who I still list as top 5 in the city and a respected member of the Jacksonville community. So I do I hate Ivory? No. I just had to go my own way… and for better or worse I’m happy with how my life turned out as I’m sure he is with his…


The king of his thrown… capsuled in the halls of his Ivory tower…

Yung Trap ft. Ivory Orr- Point Blank Shit

1 comments:

Anonymous said...

Very interesting read. I as I think I remember you Brandon, your name sounds very familiar. I definitely will not forget Ivory though...Good to see cats in DUVAL is still doing things and making moves down there.